Wow! This year is just running away from me!
Licking The Plate Clean
It’s like a disorder.
They call it “shiny object syndrome”. (Or ADD, maybe)
The challenge that I talked about last month is that there just isn’t enough time to get it all done.
So I’m really pleased to have gone an entire month without bringing on new work. My list of work to be done is shorter than it was at the start of the month.
That’s a first!
This is not only is a huge stress relief, it actually is inspiring me to work harder and faster because I can see “the light at the end of the tunnel.”
The biggest accomplishment is in getting our house on the market. I spent at least a full week doing handy-man work and getting this place ready to sell. (We have even had our first offer on it! )
Hopefully, it will sell in short order. After it sells, we are thinking of finding a beach to live on for 6 months. Sort’ve an extended vacation, if you will.
The Houdini Act One course is also nearing completion. I may shoot the last videos today or tomorrow. What is really exciting is all of the little successes the students are having. Some of the folks have finished building their first websites. There are even a few who are already ranking in the top 4 pages of Google for their search terms!
It’s refreshing to see that the system is not a fluke.
Finally, I’m really blessed to have some new team members “joining” my business. I’ve stepped up the content marketing a little and am bringing on new writers (contract positions) who are eager to build long term relationships. Sure, it costs me a tad more to do it this way, but I feel that the quality of the work we are putting out has improved .
In addition, I was able to get a family member to take on the roles of “site admin/editor” and she has done wonders for taking care of the huge backlogs of articles that we needed to upload to the affiliate sites.
I still manage the overall content strategy, but the team is the one taking these ideas and actually turning them into a resource for users. I think that is going to really help the business grow this year.
February Was An Incredible Month
These short months always make it harder to bring in good figures since we have fewer days to make money in.
However, I was really pleased to see that our per-day income numbers were a little higher. So it still turned out to be a decent month.
What really excited me was that one of our sites had a much better month traffic-wise.
Now the traffic is a little bit hard to quantify since the site got hacked in January and I lost a few days of traffic figures. But what I do know is that it had just over 80,000 unique visitors in December and almost 95,000 visitors in February. With the shorter numbers of days in February, that is even more impressive.
It works out to be a 30.76% increase, when adjusted for the difference in the number of days.
However, that traffic increase did not necessarily result in an income increase. In December, I earned 5.4 cents per visitor on this site. In February, that dropped to 4.47 cents.
Now, a drop is to be expected, anyhow. Christmas is always the best month.
But I also think the earnings per visitor is likely lower because of our current content strategy:
How Did We Get That Increase?
Some of it has to do with the new team work. The team is now adding new content to this site almost daily, and a lot of the articles are focused on answering long-tail, hard-to-answer questions. Not all of these articles are geared towards making money, but they do make the site more useful to our visitors …which needs to be the primary goal of any business that plans on sticking around!
In addition, I’ve noticed the site picking up some decent, relevant back-links from folks suggesting it in forums or referencing it in other online articles as a resource. These naturally-built links are what the search engines love to see and it underscores the site’s usefulness.
Going forward, I hope to grow the size of this site another 50% during the month of March. Then, I have some ideas on how to improve our conversion rates, so we will tweak that and see if we can’t get our earnings per visitor figure to come up, too.
The income figures are also healthy, in large part because we finally got that Christmas check from a lot of those affiliate programs!
Amazon Associates (December Earnings): $17,036.64
Other Affiliate Income: $848.00
Houdini Act One Income: $145.00
Total Earnings: $18029.64
Business Expenses: $3621.82 (Higher CPA fees for tax filing and the purchase of a backup laptop replacement drove costs up)
Net Profit: $14,407.82
The income figures below are calculated for the month they are received. Many of these commission payments run 60 days behind. So income shown this month was actually “earned” in December. I currently maintain about 4-5 blogs that produce the bulk of this income.
2 Years Ago I Was Answering Phones In A Call Center. Where will you be in two years?