Interview With An Escape Artist 002: Mike Malas

Interview With An Escape Artist 002: Mike Malas

[Scroll down For Interview] Youtube Podcast Today we interview another local entrepreneur who supports himself (and his parents) by selling handmade soap.   I love how he looked at his skillset and said “I know how to sell stuff. I’m really good at sales.” And then looked for something that would synergize with that.   All too often, we have talents that we forget about because it is second nature to us. It’s like being trapped in the bottom of a well, but because we forgot that we have a personal jetpack. Or we refuse to try out the jetpack because we think “Oh, I’m not good enough”.   Mike bet big, and it’s paying off for not only him, but also his parents.   Don’t forget to stop by the show notes below the video and give his Facebook page a like. I personally use his soaps and find them to be an excellent alternative to the chemicals I used to bathe in.   Also pay attention to how his belief in their product fuels his actions. You can have the biggest opportunity in the world, but if it doesn’t thoroughly excite you, it is extremely hard to find the motivation to move forward.   It’s clear that Mike gets energy from his work, and that would be hard to do if his persona values didn’t line up with the product. I hope you enjoyed the Interview With An Escape Artist! Don’t forget to tune in Mondays for our Monday Morning Mocha Series! I escaped my day job with blogging. Start your escape with my system for...
Interview With An Escape Artist 001: Eric Johnson, Fleet Feet Sports

Interview With An Escape Artist 001: Eric Johnson, Fleet Feet Sports

[[Video Below! Scroll Down!]] Eric and I have known each other for around 10 years. He’s always been a go-getting visionary with an insane penchant for running. And he figured out how to leverage his passions into an escape plan that is extremely fulfilling. As a fellow dad of young kids, I find there is a lot in his story that I relate to. Show Notes: Eric’s Blog Fleet Feet Springfield Eric’s team does a stellar job with their social media marketing. Check it out, here.  We’ll have the podcast links up soon for Itunes and Google Play. Or you can listen, here: Don’t forget to subscribe on your favorite channel! Interview With An Escape Artist series comes out every Friday. We focus on the “moment of escape” and the key decisions an entrepreneur focuses on during their escape from the day job. Liked This Podcast? Watch this week’s Monday Morning Motivation!  Ready To Escape Your Day Job? Click here to get started with my method for $1. Follow Me On Instagram For Daily...
Amazon Fee Change 2017 – The 11 Things I’m Doing To Come Back Stronger

Amazon Fee Change 2017 – The 11 Things I’m Doing To Come Back Stronger

Last Thursday, Amazon sent out their new fee schedule that is going into effect March 1, 2017, for their Amazon Associates. That Friday, I received three emails from bloggers about the change and what you should do. So why write this post? Because none of those bloggers have the skin in the game that you and I have. They sell services, or they sell sites. And they are diversified (as we all should strive to be). So their pain is lower. (Caveat, Perrin, And Gael put together a pretty good podcast discussion on the fee change before it was confirmed. I know that Perrin does well with the Amazon Associates program.) Getting Past The Pain (Biohacking Your Brain) Fear is the enemy. As Warren Buffet said this week in his annual letter: “Many companies, of course, will fall behind, and some will fail. Winnowing of that sort is a product of market dynamism…  During such scary periods, you should never forget two things: First, widespread fear is your friend as an investor, because it serves up bargain purchases. Second, personal fear is your enemy. It will also be unwarranted.” Right now there is some widespread fear. Frankly, I think the affiliate marketing bunch is a pretty resilient, optimistic crowd. We’re used to dealing with Google’s and Facebook’s whimsicalities on a monthly basis. We don’t scare easily. But, I also know that I’ve had my moments. They range from staring blankly out the window while my cursor blinks to trying not to snap at employees or family members over every little thing.   In order to move quickly past these...

A New Look At Content Creation For Affiliate Sites

For three years now, my method of generating content has been very straightforward: Find 5-6 Products. Review Those Products. Write the next page. It is an extremely robust system that continues to rank in the search engines and makes me money. It helps users decide what to buy, saves them time on their research, and delivers dollars into my pockets. However, as we come into the second quarter of 2016, I’m re-evaluating the entire business. Am I on the best footing? Here’s the shift I’m deploying in my on-site content creation — and the reasons behind it. Approval For Affiliate Programs Affiliate managers keep getting pickier. I’ve seen several people not approved for Amazon recently and their reason for denial basically says “if all of the advertising content was removed from your site, there would be no content left”. So — especially for the new people getting into the game — it is going to be critical that your sites are appealing to the product owners you will be applying to. Virality We have to ask WHAT DOES GOOGLE WANT? And, let’s face it. Google wants to be Facebook.  In fact, they recently partnered with Twitter. They want to have fun, fluffy pieces that people like, follow, share, tweet and blather over.  They want people to spend hours on their properties. But more importantly, they want pieces that people ENGAGE WITH and SPEND TIME ON. Now is this the best thing for our customers? I think so. Because, unlike that really cool piece on gun control that you shared and forgot about, when people actually spend 2-3 minutes on...
Income Report July 2015

Income Report July 2015

Wow. Sorry I’m cutting this report so late. August has been a rough month. Numbers are down and I’ve been really driven to stay focused and make the business grow. We’ll talk more about that next month, but having a “bad” month is key for keeping one focused. Ok, so about July… The Goal is to have a $20k October from my affiliate sites. It’s going to be an impossible goal to hit. I like impossible goals. A Facebook Distraction I ran across a gentleman who offered to teach me Facebook ads for $1,000. And, I honestly believe that ad-buying is one of the “waves of the future”. His training has been awesome. Mostly because I don’t know the first thing about paid advertising. He started me at the very bottom: Market research. Lead magnets. Tripwires. A/B testing… And just went through every single step. I have yet to make a profit, but that isn’t my main focus right now. Right now I’m running a couple of facebook ad campaigns every week. This is where I learn. We all need a learning phase. Everyone wants to “make money”. But first we must LEARN how to make money. It’s cheaper than college, after all. So I hope that in the next 60-90 days I will have mastered his method and we will have a nice stream of income that is not dependent on Google. That’s the plan, anyhow. But that training ate up a couple of weeks, and many, many late nights as he stayed up with me until 1 am teaching me everything he knew. I’m really grateful, dude....
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