A New Look At Content Creation For Affiliate Sites

For three years now, my method of generating content has been very straightforward: Find 5-6 Products. Review Those Products. Write the next page. It is an extremely robust system that continues to rank in the search engines and makes me money. It helps users decide what to buy, saves them time on their research, and delivers dollars into my pockets. However, as we come into the second quarter of 2016, I’m re-evaluating the entire business. Am I on the best footing? Here’s the shift I’m deploying in my on-site content creation — and the reasons behind it. Approval For Affiliate Programs Affiliate managers keep getting pickier. I’ve seen several people not approved for Amazon recently and their reason for denial basically says “if all of the advertising content was removed from your site, there would be no content left”. So — especially for the new people getting into the game — it is going to be critical that your sites are appealing to the product owners you will be applying to. Virality We have to ask WHAT DOES GOOGLE WANT? And, let’s face it. Google wants to be Facebook.¬† In fact, they recently partnered with Twitter. They want to have fun, fluffy pieces that people like, follow, share, tweet and blather over. ¬†They want people to spend hours on their properties. But more importantly, they want pieces that people ENGAGE WITH and SPEND TIME ON. Now is this the best thing for our customers? I think so. Because, unlike that really cool piece on gun control that you shared and forgot about, when people actually spend 2-3 minutes on...
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